Lil' Nas X has taken the world by storm in the last few years, and even before that. He’s been featured everywhere, some praising him and some condemning him. But... If you’re an entrepreneur or a course creator, you'll want to read this post!
You’re about to learn the essential marketing tip Lil' Nas X shares in his mega hit song Montero and why it can completely skyrocket your business growth and revenue.
But before we get started I want to take a moment to answer the question you’re probably wondering about…
Can Lil’ Nas X really teach you anything about selling your products and services?
Short story short: YES, yes he can. I don’t know many people who didn’t hear the controversy that surrounded the launch of his ‘Satan shoes’ with a drop of human blood inside them.
So many people lost their shit over them. Some accusing Lil’ Nas X of being a satanist and making all sorts of ridiculous claims. Others rushing to throw money at him to get their hands on a pair.
But his popularity started even earlier when he released Old Town Road and it went viral.
Now, I’ll confess this. I never really got to listen to Old Town Road until the whole "Satan shoes" trending topic exploded on Twitter. But I did listen to the complete Montero album when it was released and absolutely loved it.
The whole marketing plan leading up to the release of his album is worth making an entire article about, but that’s not why I’m here today.
No. Today I want to cover just one tip. It’s something Lil' Nas X says in his infamous song Montero. Just one line but if you implement it into your business it has the power to get your products to sell out, everytime.
Alright, without further ado, here’s the one marketing strategy that can increase your profits and sell out your products or services as sang by Lil’ Nas X:
"I wanna sell what you’re buying."
I know, I know. Something so simple but yet many entrepreneurs do the opposite. Heck, I’ve done this myself too. We think we know what people want to buy, or we cling to the idea *we* want to create and we don’t bother checking if it’s what our community wants.
But, listen to Lil’ Nas X. Don’t spend months or even years creating something that you don’t know for sure people want. Skip the hassle, headaches and frustration.
Sell what people are buying.
That’s it. That’s the tweet.
If you take the time to figure out what people are buying, or rather, what YOUR audience wants to buy from YOU, you’ll have a product or service that sells consistently and with little effort.
When I first decided to create a course for my community of artists, I didn’t bother to ask them what they needed help with. I assumed they needed help with the topics I covered in my course and while some people did, it didn’t resonate with the bulk of my audience.
I spent forever on that course but it didn’t sell as much as I’d hoped because I sold what I wanted. I should have been selling what my community was ready to buy instead.
✦ Related: What The Greatest Showman can teach you about marketing
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Why does this “I wanna sell what you’re buying” concept work?
1. it takes the guesswork out of the equation
You won’t have to spend any time figuring out what problem to solve or choosing between different options. You’ll be able to know for sure what your audience wants from the get go.
2. You’ll feel confident in what you're creating
Whether it's a product, service or course, knowing they’re going to buy it will give you immense confidence. It’s hard to let the fear of not knowing if people will buy it kick in when you’ve already confirmed they want it.
3. It will make the creation part so much easier
You'll know the one problem your audience needs you to solve for them. You won’t end up with a hodgepodge of solutions that don’t help anyone.
4. You’ll be able to presell a course or product and have people pay for it before you create it.
It isn't hard to get people to put money down for something when they know it’s going to help them. You’ll be able to get the funding you need to create your offer and you’ll have further confirmation that it’s a solid product idea because people are willing to buy it even before it’s ready.
5. It’s much easier to find a product for your audience than to find an audience for your product.
You’re building an audience on a specific niche, and they’re all likely to have a similar need that you can meet in the form of a paid offer. But when you first create a product without validating it, it becomes harder to find the people that will want it.
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How should you create your first or next product?
I suggest you decide who you want to serve and how you want to go about doing that. Will you be offering products? Services? Coaching? Consulting? Online courses?
Then you want to come up with a marketing plan to reach these people and add them to your email list.
Some of the most common ways to do this are:
- Blogs and content marketing
- Podcast shows
- Youtube videos
- Facebook, Google or other paid ads
- Pinterest and social media channels
Use these to reach your ideal audience by sharing valuable content that helps them begin to solve their problem. Offer them something to subscribe to your email list.
Once they’re on your email list and you’ve grown a small audience, you can survey them or host market research calls with them to find what they need from you. That feedback is what’s going to help you find your profitable idea.
You’ll be selling what they’re buying and making a nice profit while helping them solve their problems or achieve their goals.
Over to you - What do you think of Lil’ Nas X’s tip to create products that sell for you?
Will you try implementing this in your business by asking your audience what they need help with and what they’d love to learn from you or get your help with?
If you do, leave a comment below to let me know! I’d love to hear how it goes for you!
