Hey! I’ve been doing a lot of soul searching since I quit my job earlier this year. I felt like I needed more clarity around who I serve and how. And these three questions that I’m bringing you today have helped me a lot. Journal on them and see how clear you feel about your niche, your ideal client and how you serve them!

Finding your ideal client is essential when you’re building your business. You need to know who you’re trying to help and how, so you can create offers that actually solve their specific problems.Β 

It also helps you with getting better at talking about your offers and positioning yourself as the best person to help them solve it. Your clients will resonate more with your messaging when you’re specifically talking to them and not to everyone under the sun.Β 

Let’s do this!

1. The "meeting with a client at a cafe" question

Imagine that you’re meeting your ideal client at a cafe. You get there, sit down and see your ideal client’s face light up knowing you’re about to fix their biggest problem.Β 

What problem would you LOVE for them to bring to you?Β 

What would you love to solve for them?Β 

What’s that one issue you’d be secretly hoping they say aloud as they reach out for your help?

For me, at this point in time, I’d love for my ideal client to come to me to finally get out of the messy middle, fix their systems and start making consistent sales of their course/membership.

A few things they could say that would have my ears perk up:

✦ I have a freebie but I’m not getting many subscribers
✦ My course is still half made and gathering dust
✦ Need more members in my membership, it’s not making enough money
✦ How do I launch my course without getting overwhelmed? 

Think about it, journal on these questions and move on to the next one. It’s a juicy one!
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From course idea to launch roadmap preview, click to download

2. The "Infinity swimming pool" question

This one is similar to the cafe one but with a twist.Β 

Imagine that you have BILLIONS of dollars (don’t even question where you got the money from!). You’re living your best life, sipping margaritas on a floaty in your infinity swimming pool.Β 

Life is good and boy are you loving it.Β 

And suddenly, your ideal client shows up at your door, asking for your help. And YOUR help, only. You’re having the time of your life in your pool and whatever this person could pay you would be like cents to your billions.

What problem could this person have, that would have you scrambling to get off the floaty, violently swimming across the pool to reach the other side so you can help this ideal client as quickly as possible?
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And remember, you’ve got billions, so you don’t need to do this for money.
This question is important because it’ll show you who you truly want to work with. Because when you don’t need the money, you can be picky about who you help and how. When you do need the money, you make work with non-dreamy clients just to get the payment.Β 
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✦ So who is it that you would still put your endless summer vacation on pause for? 
✦ Who’d get you out of retirement for one last mission?
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Woman seen from the back, standing at the edge of an infinity pool, looking at the horizon, around her are trees and palms

Photo by Maximilien T’Scharner at Unsplash

From course idea to launch roadmap preview, click to download

3. The "Yelling on Times Square" question

This is the perfect test to see if you have your ideal client avatar down or you need to work on it some more.Β 

Imagine that you’re in Times Square and it’s packed FULL of people, as usual. You yell at the top of your lungs:Β 

Who is an [person you help] that [thing that describes them] and wants to [thing they desire].

Would anyone raise their hand and say “Yes, that’s me!”?Β 

Here’s the thing, we want ONLY our ideal clients to respond to this. If everyone in Times Square raises their hand, you’re doing it wrong. When you talk to everybody, you’re talking to nobody.

For instance, in my case, I’d be yelling:Β 

Who is an entrepreneur in the messy middle that has a course or a membership that’s not bringing enough sales to quit your job or go all in on your business, and wants to find a way to start making money now?Β 

It’s still a work in progress, but it beats yelling “Who’s an entrepreneur who needs more money?” cause EVERYONE would be “ME!”.Β 

Over to you! Feeling more clear about your ideal client and how you serve them?

These questions should help you dig deep and figure out who you want to help the most and what specific problems you feel called to solve for them. The more clear and specific you are about your ideal clients and their problems, the easier it’ll be to promote your offers and actually make sales.Β 

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About Lucia Garcia

I'm a biologist turned illustrator turned marketing & mindset coach. I've spent the last 5+ years coaching entrepreneurs and course creators to help them reach more people and grow their business. I'm also working fulltime as Marketing & Operations Manager at a million-dollar company in the filmmaking industry. If you want to let go of your limiting beliefs and learn how to create and launch a course step by step, you're in the right place, friend!