Let’s play a game of two truths and a lie!
A) I’ve managed 20+ course launches for solopreneurs and entrepreneurs with small teams over the last 3 years
B) My clients made anywhere from $8K to $100K in revenue per launch
C) They never used free challenges to launch their courses
🥁
Got your answer locked in, friend?
C is the lie!
All of my clients use free challenges to grow and nurture their email list before they launch their course.
What's a free challenge?
A free challenge is a series of videos or emails to help your community achieve a specific result by giving them step by step instructions over the course of 3-5 days.
It’s focused around taking action and achieving something they were struggling with.
Some examples:
- 3-day Triple Your Traffic Challenge
- 4-day Money Manifesting Series series
- 5-day Bravely Visible Challenge (that’s mine!)
Why use a free challenge before launching your course?
… that seems like a lot of free work? I hear you! Creating a challenge takes work but it’s worth it.
Hosting a free challenge before you launch your course…
- Gives a lot of value to your community so those who participate will start to trust you more.
- Positions you as the person that gets them RESULTS not just information overload
- Is one of the best ways to grow your email list. I personally added over 200 new subscribers to my list when I ran my free challenge, but my clients consistently add thousands of subscribers through their challenge everytime they launch! 🤯
- It gives them a taste of what it's like learning from you and enrolling in your course is the logical next step after getting great results from your challenge
- It's the best way to drive traffic to your course if you have an evergreen funnel!
What makes a good challenge topic?
The best challenges are those that are closely related to the topic of your course AND solve a small, specific problem.
A lot of people want to solve everything in their challenge and people just give up halfway through. Focus on solving *one* specific problem – your course will solve the rest!
It needs to be something your ideal student can easily achieve if you give them the right step by step instructions in 3-5 days.
This will light a fire under them. They’ll trust themselves to follow through on solving the big problem when they join your course.
How does a free challenge grow your list?
Whether you promote it organically or you run ads to it, because it has a much higher perceived value than PDFs and it’s less demanding than a webinar, people sign up a lot more often!
Your launch results often depend on the size of your email list.
And while you don’t need 10,000 subscribers to hit your revenue goal, you just can’t launch to 20 people who barely know you and expect six figures.
So using a challenge is a great way to attract your ideal students, get them on your list and prime them for your launch.
How do I run my own free challenge!?
This post is already long enough so wait for my post next week to get Part 2 of running your own free challenge.
Or, comment below with the word CHALLENGE and I’ll send you my FREE Challenge Mini-guide that walks you through how to set up your free challenge, step by step.
If there’s enough interest, I’ll create a challenge to guide you through creating your own free challenge in just 5 days 😉
Very meta, very demure.
